The Little Green Book is a compilation of strategies for marketing 21st century style and Deborah Roberts was profiled as a case study in the chapter entitled ''Become The Expert'.

Chris Heiler, the book's author, states, " I was excited to have Deborah contribute to The Little Green Book.  Teaching adult and continuing education courses is a great way to contribute to her community as well as market her talents and expertise.  I think other landscape industry professionals should follow Deborah's lead."

To find out more about The Little Green Book, click here.

September 23, 2009

Here's an excerpt from an article written by Michael Juliano:

Contrary to common business sense, giving away one's trade secrets may not be such a bad idea, according to Stamford landscape designer Deborah Roberts. ... Roberts' teaching is a great marketing technique because it gives her the opportunity to explain her business in person while allowing potential customers to get to know her, said Mark Ligas, a marketing professor at Fairfield University.  "I think this is ingenious," he said.

To read the entire article, click here.

September 09, 2009

Here's an excerpt from a post by Carmine Gallo, business communications coach and author of a column about small business communications on BusinessWeek.com:

Deborah Roberts owns and runs a landscaping company in Stamford, Conn. In addition to the route taken by many entrepreneurs—maintaining a blog—Roberts started teaching adult education classes in nearby Greenwich. She literally gives away most of her secrets in class. "I'm offering advice that could put me out of business," she told me.

The read the entire post, click here.

September 2009

Here's an excerpt from an article written by Herminia Irizarry for Lowes for Pros magazine:

Deborah Roberts of Roberts & Roberts Landscape and Garden Design, based in Stamford, Conn. agrees.“You have to talk to the homeowners about what they want and how they’re going to use their gardens,” she says. “Then you can recommend plants that require less maintenance and less water.”

To read the entire article, click here.